JCDecaux is the number 1 Out-Of-Home advertising company in the world. JCDecaux is number 1 worldwide for street furniture, number 1 in Europe for billboard advertising and number 1 worldwide for airport advertising with concessions in 184 airports, and number 1 worldwide in self-service bicycles. Employing a total of 9,940 people, the Group is present in 56 different countries and 3,600 cities of more than 10,000 inhabitants and generated revenues of euros 2,350m in 2010.
JCDecaux is currently the only group present in the three principal segments of the outdoor advertising market: street furniture, transport advertising and billboard.
Job Description
MANAGEMENT
-Manage and coordinate all marketing, advertising and promotional activities and staff
-Oversee all PR & Communication activities (print, web, mailing…)
-Determine and manage the marketing budget and ensure delivery of marketing activities within the agreed budget.
-Manage the administrative needs of the Marketing Department (Hiring, job descriptions and assignments, staff evaluation, attendance management)
MARKETING SURVEYS
-Conduct market research to determine market requirements for existing and future products (Passenger Profile, Audiences, ROI measurement and advertising expenditures & Brand position)
-Analysis of customer research, current market conditions and competitor information
-Monitor, review and report on all marketing activity and results
MARKETING STRATEGY
-Develop and implement marketing plans and projects for new and existing products
-Manage the productivity of the marketing plans and projects
-Determine and manage the marketing budget
-Deliver marketing activity within agreed budget
-Develop pricing strategy
-Support the Sales Department on Business Development
-Liaise with the Marketing Department of Dubai Airports
OPERATIONAL / SALES
-Development and implementation of Sales Tools
-Coordination with the Technical and Graphic Arts department
-Preparation of Media Offers
-Coaching the Sales team
-Creating plans and proposals for seasonal promotional packages
SKILLS
-0 to 3 years’ experience in the field
-Problem analysis and problem-solving
-High level of creativity
-Team-leadership
-Formal presentation skills
-Organization and planning
- Must possess top level business management, interpersonal, and facilitation skills and the ability to motivate and utilize the full potential of the Marketing Team.
-English is a must, French and Arabic are a plus but not necessary
-Manage and coordinate all marketing, advertising and promotional activities and staff
-Oversee all PR & Communication activities (print, web, mailing…)
-Determine and manage the marketing budget and ensure delivery of marketing activities within the agreed budget.
-Manage the administrative needs of the Marketing Department (Hiring, job descriptions and assignments, staff evaluation, attendance management)
MARKETING SURVEYS
-Conduct market research to determine market requirements for existing and future products (Passenger Profile, Audiences, ROI measurement and advertising expenditures & Brand position)
-Analysis of customer research, current market conditions and competitor information
-Monitor, review and report on all marketing activity and results
MARKETING STRATEGY
-Develop and implement marketing plans and projects for new and existing products
-Manage the productivity of the marketing plans and projects
-Determine and manage the marketing budget
-Deliver marketing activity within agreed budget
-Develop pricing strategy
-Support the Sales Department on Business Development
-Liaise with the Marketing Department of Dubai Airports
OPERATIONAL / SALES
-Development and implementation of Sales Tools
-Coordination with the Technical and Graphic Arts department
-Preparation of Media Offers
-Coaching the Sales team
-Creating plans and proposals for seasonal promotional packages
SKILLS
-0 to 3 years’ experience in the field
-Problem analysis and problem-solving
-High level of creativity
-Team-leadership
-Formal presentation skills
-Organization and planning
- Must possess top level business management, interpersonal, and facilitation skills and the ability to motivate and utilize the full potential of the Marketing Team.
-English is a must, French and Arabic are a plus but not necessary
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