Your Ad Here

Monday, 14 November 2011

Audience Marketing Manager-DPE(INDIA) For Microsoft

Job Category: Marketing
Location: India, Bangalore
Job ID: 776129
Division: Marketing

Role overview
• Reach and engage with developer, IT Pro and broad technical communities
• Activate innovative online & social media marketing initiatives
• Shape strategy and key initiatives to drive impact aligned with organizational priorities

Job Description
Microsoft India D&PE is responsible for driving broad platform adoption and cultivating a vibrant ecosystem of customers, partners and developers loyal to, excited about, and satisfied with, MS. D&PE focuses primarily on early adoption of Microsoft’s emerging platform technologies, building momentum until adoption reaches critical mass.
Broad technical audiences are key to the software industry’s transformation of services and devices. Applications are becoming the main factor determining the success or failure of a new platform and those Applications are no longer primarily created by traditional developer audiences. This exciting role seeks to reach and engage with this extended ecosystem of developers, IT Professionals by engaging with influencers and communities.
There are few jobs which are fun, dynamic, and of critical importance to the business at the same time and this is one of those few positions. Do you have what it takes to develop and execute on new and innovative online marketing channels that effectively engage hundreds of thousands of software developers and IT Professionals in India to drive usage of Microsoft’s platform products ( Web , Client, Phone and Cloud)?
If you have the smarts, talent, and creativity and really understand how to reach and excite this audience of technical professionals, come join us on our mission to build a vibrant Microsoft ecosystem of IT Professionals and Software Developers in India!

REACH: Identify friendly and neutral technical audiences and deliver valuable offers including tools, programs and content. Make them aware of our value proposition by using our owned, paid and earned online & social media channels.

ENGAGEMENT: Drive engagement through guided experiences. Engage and build relationships with key audience influencers in order to amplify our messages. Drive meaningful engagements with a view to making Microsoft competitive.

ADOPTION: Build momentum and deep adoption through online channels and communities, establishing a deep emotional connect with developer, IT Pro and broad technical communities.

Roles and Responsibilities Description Responsibility/Activity Estimated Annual % of Time, Business Development, Strategy, and Execution • Strategic long term planning
• Win share and beat competition
• Drive the most senior level and strategic competitive engagements and strategy discussions
• Correction of errors plans and execution
• Key participant in Subsidiary Marketing Alliance team Review to track health of the business
• Drive integration and standardization across subsidiary
• Ensure alignment and collaboration with marketing teams 25%

Marketing Planning, Budgeting, and Execution • Build an innovative set of online & social media marketing programs to connect with developers, IT Pros and technical audiences
• Manage execution of campaigns, promotions and programs to drive business priorities
• Allocation and management of local marketing budget
• Drive the development of phone and cloud applications through communities 30%

Exceed Developer, IT Pro Satisfaction and Favorability • Exceed audience satisfaction as measured though regular surveys
• Monitor conditions of satisfaction attainment and drive levers
• Meet regularly with community influencers to support relationships and collect feedback
• Drive user escalation to get resolution on issues
• Engages with developers, IT Pros through user groups, online communities, events with audience, encompassing all responsibilities and activities 35%

Administrative • Attend meetings, trainings, airlifts, summits, conference calls
• Coordinate with and obtain assistance of other MS staff, groups
• Reporting 10%

Candidate Profile Experience 18+ Years of Industry and relevant experience

Education MBA Desirable
Field of Study (if applicable): Business, Computer Science, Marketing Knowledge, Skills, and Abilities

Qualified candidates should have demonstrable marketing and business development management (or similar) experience with a proven track record for producing results.
• The successful candidate will have in depth knowledge of Microsoft Core technologies and a deep understanding of the personas of roles involved in the process.
• The candidate must possess strong interpersonal, verbal and writing skills. He/she will need to impact and influence others, have a high level of customer advocacy and a demonstrated ability to think strategically.
• The candidate must have proven success, consistently achieved and frequently exceeded goals.
• The ideal candidate will have a technical degree and demonstrated leadership skills in a technical sales, marketing, services or evangelism field organization targeting partners or enterprise customers.
• The best candidates will have deep knowledge of how to engage with, and impact, broad communities (e.g., broad developer and IT Pro communities) through online and social media
• Passion for driving results and seeing projects through to completion
• Positive attitude and high confidence managing through times of change & economic diversity

About Microsoft India Sales, Marketing and Services Group Microsoft India SMSG oversees sales, marketing and services initiatives, conducts customer and partner programs and provides product support and consulting services. The focus of this group includes market development through strategic partnerships and local alliances, e-governance, education, product localization and developer community growth. Through our partnerships with ISVs and solution providers, Microsoft also delivers value to the vertical markets of banking and finance, manufacturing, government, health, and ISPs.
Microsoft provides support and services to its Indian customers locally through its offices in New Delhi, Mumbai, Bangalore, Kolkata, Pune, Chennai and Hyderabad. Microsoft supplies software products for different user groups - Consumer; Enterprises; and Developers. These products fall into different categories like Windows Client, Information Worker, Server and Tools, Mobile and Embedded Devices and Home and Entertainment.

Are you an employer or recruiter??? Post your jobs at AARIMA Jobs for FREE or write a mail to

No comments: